Market research

Never having to do any for my trade or former career , well i did but it was not as though it was involved in to much, getting ideas or new ideas are crucial part of business . To be fresh and attract new people to your business so important to sustaining a healthy growth , so being up with the trends and what people want to talk about or read up on should be the forefront of all business.
Running out of new ideas , you may as well shut up the doors .
where to get your ideas from that is a tool in its self , but with the world information at your finger tips its not that hard .
research research research and then establish ideas and put them together see what you come up with and try to incorporate the 4 personality types and you will have a win win business, fingers crossed .